Yuze Sha
Research Fellow
- Centre for Biomedicine, Self and Society
- Usher Institute
- College of Medicine and Veterinary Medicine
Contact details
- Email: ysha@ed.ac.uk
- Web: Full details of Yuze's research outputs
Address
- Street
-
Centre for Biomedicine, Self and Society
Usher Building
The University of Edinburgh
5-7 Little France Road
Edinburgh BioQuarter ‒ Gate 3 - City
- Edinburgh
- Post code
- EH16 4UX
Background
Yuze Sha is a discourse and communication researcher. Her research sits at the intersection of public health communication, digital media, and multimodal meaning-making. She examines how legitimacy and trust are produced, negotiated and challenged through semiotic resources and platform affordances, particularly in public health discussions.
Yuze’s recent work includes analyses of NHS COVID-19 policy communication on Twitter/X and public responses to those messages, anti-vaccination discourse across pseudoscience and conspiracy websites, and public and media representations of perpetrators and victims in violent crime. Methodologically, she is interested in innovations in multimodal and corpus-based approaches to discourse studies, with particular attention to linking scalable pattern analysis with qualitative, context-sensitive interpretation.
Yuze is working on the Wellcome-funded project “Between Deception and Dissent”, which studies how unproven, disproven, or misleading health claims are regulated in contemporary states, and the socio-political consequences of current approaches.