Sarah Vickery (PhD Candidate) (AKS Hanmun (Classical Chinese) Fellowship 2025)
Thesis title: Meeting in the Middle: An Analysis of the UK and South Korea’s Nation Branding in a Middle Power Context
PhD supervisor:
Background
Sarah did her undergraduate studies in English Literature at the University of East Anglia, and her MA in Arts Administration and Cultural Policy at Goldsmiths, University of London. In addition to her studies, she has worked in arts organisations across Exeter, London and Edinburgh. She also taught English in South Korea for 3 years, and has been studying the language since 2018.
Postgraduate teaching
Tutor- Seoul, Shanghai and Edinburgh: People, Cultures and Spaces (Semester 1)
Tutor- Politics of Everyday Life in Modern Korea (Semester 2)
Tutor- East Asian Youth (Semester 2)
Open to PhD supervision enquiries?
No
Research summary
nation branding, UK and South Korean cultural policy, Hallyu (The Korean Wave), Korean popular culture, cultural diplomacy and soft power.
Past research interests
Shakespeare as a cultural product, cultural regeneration, the Eurovision Song Contest.Current project grants
Academy of Korean Studies Core Grant Recipient
Academy of Korean Studies Prize Recipient: 2026
Past project grants
Academy of Korean Studies Prize Recipient: 2025
Conference details
Global K-Culture Conference, Chungbuk National University, August 28-29, 2025
Participant
Presentation- "A Nation in the Age of Neoliberalism: A Comparative Analysis of the Origins of Nation Branding in the United Kingdom and South Korea".