Lauren Tormey

Senior Content Designer

Prospective Student Web
Communications and Marketing
University Secretary's Group

Communications and Marketing

Street: Charles Stewart House
9-16 Chambers Street
City: Edinburgh
Post code: EH1 1HT

Monday-Friday, 9am-5pm

Biography

Background

Lauren has been a Senior Content Designer in the Prospective Student Web Content team since 2021. She was a Content Designer in the team from 2019 to 2021.

She was previously with Website and Communications in Information Service Group from 2015 to 2019.

Projects

Project activity

In her current role, Lauren and her teammates work to deliver effective, efficient and satisfying prospective student website experiences.

Projects have included:

In her role at Website and Communications, Lauren conducted site builds for a range of University departments. She also led a project around iterative editorial improvements to IT help content for IS Helpline.

Read blog posts on the Helpline-UX collaboration project on the Website and Communications blog

Conferences

Invited speaker

ContentEd+ 2025: Making content design projects run smoother: the 4 questions you need to answer
ContentEd 2024: The impact of visual design on content
ContentEd 2023: The discomfort and messiness of big projects (and how to get past it)
Magnify 2023: Way to create a more inclusive and considerate hiring process
Utterly Content 2023: I don’t know what I’m doing and that’s okay: lessons learned as a manager
Utterly Content 2022: Using content skills to make a better world
ContentEd 2021: Building confidence: lessons learned in a content career
IWMW 2019: Cascading style guides: finding evidence for editorial best practice
IWMW 2018: You’ve got (too much) mail: encouraging self-service through improving content
IWMW 2017: Create effective content quickly with pair writing

Organiser

Lauren is currently a committee member of the UCISA Web Services Group, which run regular webinars for members of digital teams.

UCISA Web Services Group

In 2019, Lauren was a member of the Institutional Web Management Workshop (IWMW) Advisory Group. IWMW was a conference dedicated to bringing together digital professionals in higher education to network and share best practice.