Gordon MacPherson (BA (Hons), PG Dip)

Senior web and graphic designer

Biography

Background

With over 20 years of experience in the creative and digital sectors, Gordon has built a distinguished career defined by a blend of standout artistic vision and strategic campaign delivery. Since graduating with a BA (Hons) in Fine Art and a PG Dip in Vocational IT, his early roles across commercial design agencies and print studios honed his ability to deliver high-volume, premium creative solutions under demanding deadlines.  

Since 2013, Gordon has been a creative pillar of the University of Edinburgh's Easter Bush Campus, evolving into a strategic Digital Service Lead. Operating at the intersection of design, brand strategy, and agricultural/veterinary science, he has spent over a decade translating complex scientific, research, and clinical concepts into high-impact visual narratives. His sector-specific expertise has been vital in driving successful student recruitment campaigns and providing commercial business marketing support for world-class animal hospitals.

An expert in the Adobe Creative Suite, user experience (UX), and digital accessibility (WCAG), Gordon thrives on executing full end-to-end campaign lifecycles. Whether designing responsive layouts for complex web estates, formatting large-format commercial print layouts, or developing engaging multimedia assets, he is dedicated to creating original design solutions that capture diverse audiences, elevate organisational profiles, and drive positive behaviour change. 

Qualifications

2002 - Postgraduate Diploma in Vocational Information Technology from The University of St Andrews

2000 - BA Honours Degree in Fine Art from Duncan of Jordanstone College of Art, University of Dundee

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